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Where did the name Virgin Cola come from?
History. Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks. Cott was looking for a major international brand that could have global appeal. Virgin founder, Richard Branson was looking to widen the Virgin name and to rival Coca-Cola...
Where can I buy Virgin Cola in the UK?
In Britain, Virgin Cola was gradually dropped by supermarkets and smaller chains, leaving its presence largely confined to Asda stores, who only stocked it in large, two litre bottles, costing between 20-30% less than their rivals.
Do you have strong loyalty to Virgin Cola?
Slater and Muniz have found that consumers have strong loyalty to Coca-Cola (Chen & Gu 23). As customers could not find any distinctive properties that Virgin Cola had compared to Coke-Cola, the strong loyalty made them to buy Coke-Cola when facing …show more content…
Why did Virgin Cola go out of business?
Though the sale of Virgin Cola occupied about 50% of the market share when it was first put into the market in 1994, the phenomenon did not last long, and Virgin Cola disappeared gradually from the USA market (Chen &Gu 23). One of the reasons why Virgin Cola failed is that it had no advantage over its strong competitor Coca-Cola in the market.
Last Update: Oct 2021
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