Mcdonaldization process essay

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced.

McDonaldization is, “A process where non fast-food restaurants organizations are increasingly run like fast food restaurants such as McDonalds” (Class Notes). It continues to be a huge trend and a very successful process. The McDonaldization of society is, “a process where society is increasingly run like a fast-food restaurant” (Class Notes)

There are both advantages and disadvantages to the McDonaldization process. One of the most important advantages is the instant gratification for a low price. Specific advantages include McDonald’s efforts to hire and promote minorities and Starbucks’ promotion of coffee culture in countries that did not originally have one.

The first of these principles is efficiency, defined as “the optimum method for getting from one point to another” (Ritzer 13). On my visit to each, McDonald’s and Starbucks both had efficient methods to ensure their customers ordered and received their food and/or drink in as little time as possible.