Crm thesis

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Crm thesis in 2021

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The effect of customer relationship management on customer retention thesis pdf

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Customer relationship management literature review pdf

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Customer relationship management research paper pdf

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Thesis on customer relationship management in banking sector pdf

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Customer relationship management literature review

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Phd thesis on customer relationship management pdf

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Phd in customer relationship management

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What was the purpose of the CRM thesis?

The purpose of this thesis showed the usage of CRM in business to Business firms. For understand, the author defined three areas of concern; objectives, strategy and measurement of CRM. The method to answer these questions, was to collect information from two Sweden firms, Haldex, and Nefab.

What is the effect of CRM concept adoption?

The study found that adopting CRM concept in the CMWU was significantly correlated in positive direction with reaching customer acquisition, satisfaction, retention and decreasing customer loss. Moreover, the study reveals that CRM has effect on decreasing customer loss more than the other tested factors.

What's the history of Customer Relationship Management ( CRM )?

1.1 Background Customer Relationship Management as a Philosophy started in the '70s. Peter Drucker, a well-renowned management consultant, stated that "The true business of every company is to make and keep customers". Today, the concept of CRM has grown in a global scale. Companies have evolved to focus products solely based on customer’s demands.

Last Update: Oct 2021

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